COMING SOON

connecting Independent brands and retailers

There's a better way to reach new retail partners than crowded online marketplaces and expensive tradeshows. Each month, we send a curated sample box full of on-trend products to our independent retail partners — allowing them to discover, try, and test your brand’s products first hand.
TRY IT OUT
Handsel shipping box. Helping independent retailers discover new brands and products

How it works

1

Ship samples directly to retailers and lower your acquisition costs with targeted, efficient outreach.

2

Receive actionable insights from independent retailers to refine your product and market fit.

3

Connect with engaged retailers interested in stocking new, innovative products.

How it works

1

Handsel curates a box of 6–8 complimentary (not competitive) products that showcase new and emerging trends in the food and beverage industry — think Birchbox, but for independent retailers.

2

Each box is sent to our growing network of independent retailers and includes insights on flavors, formats, trends, and the stories behind each product and brand. Retailers receive these boxes for free in exchange for providing feedback to our partner brands.

3

In return, brands gain direct access to interested retailers, can follow up with additional samples, and receive valuable insight into what retailers love about their products and where there’s room to improve.

Created and backed by

looking to grow your independent retail presence?

Reach out about joining our 2026 pilot program!
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