
Handsel curates a box of 6–8 complimentary (not competitive) products that showcase new and emerging trends in the food and beverage industry — think Birchbox, but for independent retailers.
Each box is sent to our growing network of independent retailers and includes insights on flavors, formats, trends, and the stories behind each product and brand. Retailers receive these boxes for free in exchange for providing feedback to our partner brands.
In return, brands gain direct access to interested retailers, can follow up with additional samples, and receive valuable insight into what retailers love about their products and where there’s room to improve.