The Smartest
Shelf in the Room

HANDSEL uses real-world demand signals, sell-through data, and ROAS metrics to place brands with the right retailers and creators—then manages the order and reorder cycle to drive ongoing growth.

Handsel: Two-Sided Demand Generation

We connect brands with independent retailers to unlock latent demand and drive incremental sales.

BRAND
You bring the strategy.
We find the opportunity.
1. Leverage Your Strategy

We use your campaigns, audience insights, and growth goals.


2. Identify Latent Opportunity

We analyze data to find untapped retail demand in the right markets.

3. Match with Retailers

We connect you with independent retailers most likely to drive incremental sales.
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DATA &
MATCHING ENGINE
Proprietary data. 

Smarter matching. 

Stronger outcomes.
Brand Location & Distribution Data
Geotargeting Performance Data
Proprietary Matching Algorithm
RETAILER
You bring the strategy.
We find the opportunity.
1. Receive Your Box

HANDSEL curates a box with 6 brands, selected just for your store.

2. Matched Using Smart Data

Brands are selected based on your location and geotargeting performance insights.

3. Drive Incremental Sales

We connect you with independent retailers most likely to drive incremental sales.

Better Matches. Higher Conversion. Mutual Growth.

Incremental sales for brands. Less risk and more profit for retailers.

WANT TO PILOT WITH US?

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